BEST FOR BUSINESSES THAT ARE TRYING TO ADVERTISE NEW OR INNOVATIVE PRODUCTS AND WANT TO GROW THEIR BRAND
The set up and preparation for one ad campaign structure (which can include multiple ads within one ad set)
Includes:
Choose Objective
Ad set: (outlining how the ad will run)
Defining Audience and Budget
Creating the Advertisement and Ad Copy Writing
Choosing the Ad Placements
Conversion Tracking
*** The main difference is how products/services are shown to
consumers. Facebook
shows ads to
users based on
their interests, while Google
shows relevant ads to
those who are specifically searching for a product. In simple terms, Facebook
tends to
focus on
brand outreach, while Google
focuses on
lead conversion *** Facebook can provide your business, sales and leads but is very powerful in the area of brand awareness and social following.
