Facebook Ad Set Up

BEST FOR BUSINESSES THAT ARE TRYING TO ADVERTISE NEW OR INNOVATIVE PRODUCTS AND WANT TO GROW THEIR BRAND

The set up and preparation for one ad campaign structure (which can include multiple ads within one ad set)

Includes:

• Choose Objective
• Ad set: (outlining how the ad will run)
• Defining Audience and Budget
• Creating the Advertisement and Ad Copy Writing
• Choosing the Ad Placements
• Conversion Tracking

*** The main difference is how products/services are shown to consumers. Facebook shows ads to users based on their interests, while Google shows relevant ads to those who are specifically searching for a product. In simple terms, Facebook tends to focus on brand outreach, while Google focuses on lead conversion *** Facebook can provide your business, sales and leads but is very powerful in the area of brand awareness and social following.