How Search Engines Work: Three Important Rules That Will Make Your Website More Likely To Rank Well In The Search Results And Keep Your Visitors Coming Back For More!
These three elements are critical to all of our marketing efforts. They form the foundation of everything we do. And they MUST be in harmony. If not, your site won't be as effective as it could be. It'll be like having a great band but the musicians are not in tune.
Document Relevancy: creating pages that users are looking for, and that search engines understand.
Authority & Attention: the metrics that tell search engines we are helpful to users (links, views, downloads).
Technical Optimization: the engineering that makes it easier for search engines to find our pages.
A lack of Document Relevancy: users don’t see your pages, and therefore don’t link to or visit them. Authority & Attention: Users ignore your site, and therefore, don’t think you are an authority on the subject and thus, don’t click on your ads or buy your products. Technical Optimization: It is impossible for search engines to understand and find your pages.
