YOUTUBE MARKETING

Be seen where users are watching.Set up your YouTube video campaign and engage with potential customers by bringing your expertise and story to life.

Businesses that use audience solutions are 40% more likely to exceed their revenue goals and four times more likely to say their marketing budget is spent efficiently in terms of ROI.^*

Making the video Creating video content is easier than you might think. Create your own YouTube video ad in just a few simple steps. You can also partner with a creative partner or platform to bring your vision to life.

Drive actions Once you're up and running, you can start driving actions. YouTube makes it easy for potential customers to connect with you directly from your video with Video action campaigns. For example, you can create custom clickable buttons below your video ad to "learn more.

More videos, more reach YouTube gives you a variety of ad formats. Tell your story in 6 or 60 seconds, and we'll get it in front of the right people, wherever or however they watch.

Six-second bumper ads are great for getting potential customers' attention on mobile.

TrueView ads are longer and give viewers the option to choose which ads they want to watch – meaning you won't pay for unwanted views.

Action plan If you have a video, you can begin running your campaign in just a few clicks.  Start your campaign

Remember, if you missed a lesson or would like to read ahead, you can always visit the Fundamentals of Google Ads.

Video Ad Formats  https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-video-ad-formats/